Area Sales Manager

Short summary of the job: A sales job for smart people and can learn quickly new industries management practices. You will be in charge of the full sales cycle from the opportunity qualification to the negotiation, going through astonishing product demos.

Job overview:

Established premium catering equipment company seeks experienced area sales manager with 5-10 years’ experience and good knowledge of the restaurant, hotel or hospitality industry.


An established track record and customer base is a major plus.


Education / Experience:

5-10 years sales experience 

1-2 years area sales management experience / Key Account management experience

Good computer skills with prior use of a CRM system

Matric or Equivalent 

Hospitality industry / food service  knowledge or experience

Good negotiating skills

Experience preparing and submitting activity reports


 Responsibilities:

Manage inbound sales leads 

Establish key accounts and seeking out new business

Meet or better sales targets

provide sales consultation and expert product advice to clients or leads

demonstrate expertise of food service business and solve client business challenges

Provide excellent service and after-sales service

Promote the sales of specific brands and new products

Liaise with back office, dispatch, technical and other departments


 Personal Attributes:

Ability communicate at all levels

Ability work under pressure and think proactively where required

Accurate and details orientated

High levels of honesty and integrity

Must have passion for customer service excellence